Can tourist engagement enhance tourist behavioural intentions? A combination of PLS-SEM and fsQCA approaches

This study aims to investigate the effects of tourist engagement dimensions on revisit and Word Mouth (WOM) intentions heritage tourists. The data were collected from domestic tourists in city Kashan, Iran. To analyse data, this applies Partial Least Squares – Structural Equation Modelling (PLS-SEM) as a symmetric analysis technique, well fuzzy-set Qualitative Comparative Analysis (fsQCA) an asymmetric approach strengthen findings. findings PLS-SEM showed significant effect absorption dimension intention, whereas these results demonstrated interaction, identification WOM intention. However, fsQCA identified more heterogeneous combinations visitor predict intentions. Overall, contributes extant literature by constructing composite picture behavioural study’s theoretical contributions, its restrictions practical implications for site operators are further discussed.